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B.A.L Website

UX/UI

Completed at: Emotive Brand

Role: Lead Design

The BAL website is our next phase of brand development with BAL, the immigration law firm. BAL needed an up-to-date online presence that clearly describes their services and differentiators and becomes the go-to site for immigration news and knowledge. They asked us to develop a visually compelling website that is informative and easy to navigate.

I was responsible for systemizing the look for different page types, and designing the actual webpages, interactive elements, and responsiveness. The design extends on the newly developed BAL brand. The site architecture is carefully considered to ensure a stress-free user experience. The global photographic approach showcases BAL’s reach and local understanding. An interactive news ticker on the homepage and a robust resource center positions BAL as a real-time knowledge center for all the latest news and information on immigration.