Drive Manufacturing Summit
Brand Identity, UX/UI
Collaboration with: Amy Li
Role: Creative Direction and Design
The Drive Manufacturing Summit is a conference designed to excite supply chain and manufacturing leaders on the potential of new technologies and generate discussions around technology's impact on industry dynamics. Created by Otto Motors, a self-driving technology company, it serves as an annual platform to exchange ideas about improving facility operations and manufacturing strategies.
The final design was inspired by the paths the Otto robots take when they are at work on the plant floor. The robots are preprogrammed with routes and they would move along their routes performing tasks with precision. Similarly, automation will take the manufacturing industry on a path towards a more efficient, safe, and profitable future. My responsibilities included concepting, designing the brand identity, marketing collateral, homepage, and art-directing the rest of the website.