marqeta
Bringing an ever-changing, empowering platform to life
Marqeta is a B2B fintech company focused on digital payment solutions in a complex and inelegant industry. Serving both the disruptive tech startup world and the long-established financial world, Marqeta established their name by being the first company in fintech to openly publish their platform, the Marqeta Innovation Platform. By being transparent, Marqeta aims to become the engine that powers unlimited innovations.
Role
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Visual design
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Brand identity
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Collateral design
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Brand guidelines
IMPACT
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Following our rebrand, Marqeta went through 5 funding rounds that culminated into a successful IPO in June 2021.
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Its valuation went from $4.3B in May 2020 to $16B on the first day of trading.
The brand redesign aims to evoke excitement and confidence for their clients and employees. My direction is about visualizing their innovative platform to be empowering and ever-changing. A family of dynamic graphics based off from the platform shape gives the brand flexibility, and implies innovation and the endless possibilities from using the Marqeta platform. The brand is tied together in a distinct color palette while the photography is kept to B&W to allow the graphics and colors to shine.
Next Project
Logofolio
