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Central Valley

Brand Identity, Brand Video, Print, Signage

Completed at: Emotive Brand

Design: Wayne Tang, Miguel Ramirez, Joseph Traylor 

Creative Direction: Thomas Hutchings

Central Valley is a multi-location lumber and building supply company that serves consumers and professionals alike in the central valley of California. They are a local favorite but they had a hard time expanding beyond their existing customer base. Anchored by the promise: making the next moment truly matter, we developed a brand strategy that revolves around connecting with customers in personal and meaningful ways. 


The visual identity pays homage to Central Valley's heritage while positioning it firmly for the future with a versatile and coherent layout system. We combined a masculine typeface with a vibrant red color to make the brand look proud, fearless, and trustworthy. My main responsibilities were storyboarding and art-directing the brand video, and designing the brand collateral, guidelines, signage, and the brand launch materials.

Central Valley logo
Central Valley brand collateral stationery
Central Valley business card
Central Valley statement print
Central Valley consumer sales marketing
Central Valley professional sales marketing
Central Valley website homepage
Central Valley yard signage
Central Valley yard signage
Central Valley icons
Central Valley signage guidelines
Central Valley signage exterior
Central Valley aisle signage interior
Central Valley aisle signage interior
Central Valley price signage discount
Central Valley signage
Central Valley uniforms
Central Valley truck design
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