Samba TV

Visualizing the new era of TV analytics

Samba TV is an advertising tech company that provides TV viewership data and insights to advertisers and broadcasters to help with their marketing campaigns. With consumers quickly shifting from cable to streaming platforms, the TV landscape is becoming more fragmented and the traditional Nielsen analytics is no longer reliable. Samba TV uses its technology to provide more accurate, holistic viewership data so that brands and TV networks can reliably measure & optimize their marketing across traditional TV, streaming, digital and social channels.

Role

Visual design
Web design
Brand marketing

IMPACT

Website experienced a 94% traffic and 64% conversion growth 1 year post launch.
Email open rate and click through rate increased 65% and 51% post launch.

WEBSITE

Visualizing a new product architecture.

In anticipation of a few product launches that coincide with the website launch, and I worked closely with the Director of Product Marketing to come up with a system of visuals for the products.

There are 3 product categories: Discover, Amplify and Quantify. Anchored by the Samba red, each category utilizes a distinct secondary color and pattern. Then, product snapshots and images of devices and TV characters complete the product visuals. This clear differentiation allows our prospects to easily pick something that works for them, and it shows a system of unique products catering to a wide range of marketing needs.

I created templates for different page types, and worked with the developer to build the site. Overall, we want the website to feel light and airy, professional but not stuffy. To juxtapose the dry and technical language needed to explain our complicated products, we design our website to be more relatable and approachable to put visitors at ease.

MARKETING COLLATERALS

Strategy guides, email campaigns, ads, analysis reports

I was brought in to help develop the new brand and extend that to our B2B website and marketing deliverables such as strategy guides, email campaigns, presentations, and analysis reports.

The circle became the foundational element as it conveys the unlimited potential of our data. Completing the visual lexicon are photos of iconic TV characters, and patterns that represent scale, action and connection. Together, collages of these elements allow Samba TV to mark a strong presence in a rapidly changing industry.